Belgian-French actress Virginie Efira has been unveiled as a global ambassador for Lancôme, following in the footsteps of personalities including Joy Sunday, Zendaya and Emma Chamberlain.

Efira commented 'Lancôme conveys for me the idea of ​​an assumed femininity which is neither a hindrance nor a disguise. But rather the revelation of a radiance that we find inside ourselves to be in touch with the world'.